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Rebuilding Trust, Driving Engagement: Elevating Bellevue Hospital’s Public Health Impact

Project Objectives

  • Rejuvenate awareness of Bellevue’s pioneering services across NYC boroughs.
  • Encourage preventive care & specialty referrals.
  • Strengthen Bellevue’s image as a trusted public-health cornerstone.

Challenges

  • Large, diverse service area with variable awareness levels.
  • Fierce reputational competition from private systems.
  • Mission-driven tone risked overshadowing urgency to act.

Our Approach

  1. Audience segment mapping – Identified key groups: underserved communities, referring physicians, caregivers.
  2. Service-specific messaging – Created campaign pillars: Cardiology, Vision, Preventive Care programs.
  3. Multichannel activation – Rolled out targeted OOH posters, radio spots, local ethnic media, social, and SMS alerts.
  4. Physician engagement toolkit – Supplied referring doctors with referral pads, digital smart links, and CME‑endorsed disease‑state updates.
  5. Performance tracking – Monitored referrals, online appointments, and community sentiment monthly.

Results

  • 50% uplift in specialist referrals from community clinics.
  • 300% growth in social engagement (Facebook/Instagram).
  • Surveyed trust-score improvement across all boroughs.

Conclusion

Accelabrand amplified Bellevue’s public-health mission into measurable engagement—driving referrals, trust, and enrollment in key service lines.