LGIC, a litigation and advocacy firm, aimed to increase qualified client leads and drive more appointment bookings through its website and digital channels. The firm sought to strengthen its presence in a highly competitive legal market while maintaining its reputation for professionalism and trust.
Highly competitive local legal market with high CPCs (cost-per-click) and saturated search space.
Need to differentiate LGIC as a trusted, skilled litigation partner in an industry where trust drives conversion.
Low website conversion rate — high traffic but limited appointment follow-through.
Lack of cohesive local SEO and reputation management strategy.
Accelabrand implemented a multi-pronged digital growth strategy for LGIC, including:
Local SEO Optimization: Improved Google Business profile, enhanced local citations, and targeted high-converting local legal keywords.
Search Engine Marketing (SEM): Launched and optimized paid search campaigns targeting legal terms aligned with LGIC’s core practice areas.
Conversion Funnel Optimization: Redesigned key website landing pages to simplify the path from site visit to booked appointment.
Reputation Management: Drove improvements in online reviews to elevate trust and improve clickthrough rates on search results.
3× increase in qualified legal consultation requests.
48% reduction in cost-per-lead (CPL) across paid search and organic channels.
220% increase in website conversion rate (visits → appointment requests).
Improved Google Business profile rating and enhanced local search visibility (top 3-pack placement for key practice terms).
Accelabrand’s targeted approach helped LGIC turn online visibility into meaningful client growth demonstrating that even in highly regulated, trust-driven industries like law, performance-driven marketing strategies can deliver tangible business results.
