Winning the Stars Game: How MA Plans Can Boost Star Ratings Through Targeted Member Engagement
Introduction For Medicare Advantage (MA) plans, Star Ratings are everything. They influence member acquisition, retention, bonus payments, and even long-term survival in an increasingly competitive market. Yet despite the stakes, many MA plans struggle to move the needle on key Star Rating measures, especially those tied to member experience and engagement. The good news? Life […]
How to Reach Dually Eligible Members with Multichannel Campaigns That Drive Action
In today’s rapidly evolving healthcare landscape, pharmaceutical and biotech marketers face an unprecedented opportunity to impact patient outcomes while driving business growth. With approximately 12.8 million Americans qualifying as dually eligible beneficiaries in 2024, and more than six million receiving Medicare benefits through dual eligible special needs plans (D-SNPs), this population represents one of the […]