Case Study: Amplifying Clinical Trial Awareness for Informed and Aware

Project Objectives

Informed and Aware sought to:
Increase organic website traffic to educate the public about clinical trials.
Enhance visibility among underrepresented communities.
Improve user engagement and resource accessibility.
Establish authority in clinical trial education and navigation.

Challenges

Client: Informed and Aware (informedandaware.com) Industry: Non-Profit Healthcare Education Focus: Clinical Trial Awareness & Patient Navigation Campaign Duration: 6 Months

Our Approach

Comprehensive SEO Audit:
Identified technical issues affecting site performance.
Analyzed keyword gaps and content opportunities.
Keyword Optimization:
Researched and targeted keywords like “clinical trial education,” “patient navigation services,” and “clinical trial resources.
Optimized existing content and meta tags for selected keywords.
Content Development:
Created informative blog posts addressing common questions about clinical trials.
Developed downloadable guides and FAQs to assist visitors.
Technical Enhancements:
Improved site speed and mobile responsiveness.
Implemented structured data for better search engine understanding.
Community Engagement:
Collaborated with local health organizations to share resources.
Encouraged backlinks from reputable healthcare websites.

Results

Organic Traffic: Increased by 65% over six months.
Keyword Rankings: Achieved top 10 rankings for 15 targeted keywords.
User Engagement: Average session duration improved by 40%.
Resource Downloads: Saw a 50% uptick in guide and FAQ downloads.
Backlinks: Secured backlinks from 10 authoritative healthcare websites.Infidigit+8Smash Digital+8SoundMoves Marketing+8Medium

Conclusion

Through strategic SEO efforts, Informed and Aware significantly enhanced its online visibility and resource accessibility, effectively reaching and educating a broader audience about clinical trials.