What Health Systems Want from Digital Health Vendors in 2025

digital health

The digital health landscape has fundamentally shifted in 2025, with health systems becoming increasingly sophisticated in their vendor evaluation processes and procurement decisions. After years of digital transformation accelerated by the pandemic, healthcare executives now demand more than innovative technology—they require proven ROI, seamless integration capabilities, and comprehensive support ecosystems.

Recent industry research indicates that 88% of health system CIOs plan to increase their digital health budgets in 2025, yet vendor selection criteria have become significantly more stringent. The average health system now evaluates 47% more vendors per procurement cycle compared to 2022, while actual contract awards have decreased by 23%, signaling a more discerning approach to technology partnerships.

For digital health vendors targeting enterprise health systems, understanding these evolving expectations isn’t optional—it’s essential for survival in an increasingly competitive market. This comprehensive analysis examines the specific requirements, evaluation frameworks, and partnership models that drive health system procurement decisions in 2025.

The Evolution of Health System Technology Priorities

Health systems have matured significantly in their approach to digital health investments, moving beyond point solutions toward comprehensive platform strategies that address multiple workflow challenges simultaneously. This evolution reflects both budget constraints and operational efficiency demands that define modern healthcare delivery.

From Innovation Theater to Measurable Impact

The era of “innovation for innovation’s sake” has definitively ended. Health system executives now require vendors to demonstrate clear pathways to measurable outcomes before considering partnerships. Value-based contracting models have become standard expectations, with 73% of health systems requiring outcome-based payment structures for major technology implementations.

Key Performance Indicators Driving Vendor Selection:

  • Clinical outcome improvements with statistical significance
  • Operational efficiency gains measured in FTE reduction or time savings
  • Patient satisfaction score improvements
  • Revenue cycle optimization metrics
  • Physician and staff satisfaction impacts

Strategic Technology Integration Requirements

Modern health systems evaluate digital health vendors through the lens of enterprise-wide technology ecosystems rather than departmental solutions. This shift requires vendors to demonstrate sophisticated integration capabilities and long-term architectural alignment with existing health system infrastructure.

The average health system now operates with 127 different software applications, creating complex integration requirements that extend far beyond basic API connectivity. Vendors must demonstrate deep understanding of healthcare interoperability standards and provide comprehensive integration roadmaps.

Procurement Process Transformation in Health Systems

The vendor procurement process within health systems has become increasingly formalized and rigorous, reflecting both regulatory requirements and financial accountability pressures. Understanding these processes is crucial for vendors seeking to navigate complex sales cycles successfully.

Multi-Stakeholder Evaluation Frameworks

Health system procurement decisions now involve expanded stakeholder groups that include clinical leadership, information technology teams, financial executives, and patient experience specialists. Each constituency brings specific evaluation criteria that vendors must address comprehensively.

Clinical Leadership Priorities:

  • Evidence-based outcome improvements
  • Workflow integration and adoption ease
  • Patient safety and quality metrics
  • Clinical decision support capabilities

IT Leadership Requirements:

Financial Executive Concerns:

  • Total cost of ownership modeling
  • Return on investment timelines
  • Budget predictability and contract flexibility
  • Revenue optimization opportunities

Due Diligence and Security Requirements

Health systems have significantly elevated their security and compliance requirements for digital health vendors, driven by increasing cybersecurity threats and regulatory enforcement. The average health system security assessment now includes over 200 evaluation criteria, covering everything from penetration testing results to business continuity planning.

Essential Security Certifications and Compliance Requirements:

  • SOC 2 Type II audit reports with healthcare-specific controls
  • HITRUST CSF certification for comprehensive risk management
  • HIPAA compliance documentation and breach response procedures
  • Business associate agreement terms and cyber insurance coverage

Modern health systems also require vendors to demonstrate incident response capabilities, including detailed breach notification procedures, forensic investigation support, and business continuity planning that aligns with healthcare operational requirements.

Integration Challenges and Vendor Expectations

The complexity of healthcare technology ecosystems creates significant integration challenges that vendors must address proactively. Health systems increasingly view integration capability as a primary differentiator when evaluating competing solutions.

Electronic Health Record Integration Requirements

EHR integration remains the most critical technical requirement for digital health vendors, with health systems demanding native integration capabilities rather than third-party middleware solutions. The shift toward EHR-embedded applications reflects health systems’ desire to minimize workflow disruption and maximize physician adoption.

Key EHR Integration Expectations:

  • Single sign-on (SSO) authentication with existing identity management systems
  • Real-time data synchronization without manual intervention
  • Native user interface integration within EHR workflows
  • Bi-directional data exchange with appropriate audit trails

Vendors must demonstrate integration capabilities across multiple EHR platforms, as health systems increasingly operate with hybrid EHR environments following mergers and acquisitions.

Interoperability and Data Exchange Standards

Health systems expect vendors to support comprehensive interoperability frameworks that enable seamless data exchange across the entire care continuum. This requirement extends beyond clinical data to include financial, operational, and patient engagement information.

The implementation of the 21st Century Cures Act information blocking provisions has created additional expectations for vendor interoperability capabilities. Health systems now require vendors to demonstrate compliance with information sharing requirements and provide transparent data access policies.

Critical Interoperability Requirements:

  • FHIR R4 API implementation with comprehensive resource coverage
  • Direct Trust messaging capabilities for provider-to-provider communication
  • CDA document exchange support for care transition scenarios
  • Patient data portability features that comply with federal regulations

Infrastructure and Scalability Considerations

Modern health systems require vendors to demonstrate enterprise-grade infrastructure capabilities that can support large-scale deployments across multiple facilities and care settings. Cloud-native architectures have become standard expectations, with specific requirements for performance, availability, and disaster recovery.

Infrastructure Requirements for Enterprise Deployment:

  • Multi-tenant cloud architecture with tenant isolation
  • Geographic redundancy and disaster recovery capabilities
  • Performance guarantees with service level agreements
  • Horizontal scaling capabilities to support growth

Health systems also increasingly require vendors to provide detailed infrastructure roadmaps that align with long-term technology strategies and merger and acquisition activities.

Vendor Evaluation Criteria and Decision Frameworks

Health systems have developed sophisticated vendor evaluation frameworks that incorporate quantitative and qualitative assessment criteria. Understanding these frameworks enables vendors to position their solutions effectively and address decision-maker priorities comprehensively.

Clinical Evidence and Outcome Validation

The demand for clinical evidence has intensified significantly, with health systems requiring peer-reviewed publications, real-world evidence studies, and comparative effectiveness research to support vendor claims. The shift toward evidence-based procurement reflects growing sophistication in health system evaluation processes.

Evidence Requirements for Vendor Selection:

  • Peer-reviewed clinical studies demonstrating efficacy
  • Real-world evidence from comparable health system implementations
  • Comparative effectiveness research against existing solutions
  • Long-term outcome data with appropriate follow-up periods

Health systems increasingly require vendors to provide access to clinical advisory boards and reference customers who can speak to actual implementation experiences and outcome achievements.

Financial Modeling and ROI Demonstration

Health system financial teams now demand comprehensive total cost of ownership models that include implementation costs, ongoing operational expenses, and opportunity costs associated with change management. Vendors must provide detailed financial projections with conservative assumptions and risk adjustment factors.

Financial Evaluation Components:

  • Implementation costs including training, integration, and workflow modification
  • Ongoing operational expenses for support, maintenance, and upgrades
  • Productivity impacts during implementation and stabilization periods
  • Revenue optimization opportunities and timeline assumptions

The trend toward value-based contracting requires vendors to demonstrate willingness to share financial risk and tie compensation to measurable outcomes.

Vendor Stability and Partnership Viability

Health systems have become increasingly cautious about vendor financial stability and long-term viability, particularly following several high-profile digital health company failures. Due diligence now includes comprehensive financial analysis and business model sustainability assessment.

Vendor Viability Assessment Criteria:

  • Financial statements and funding history analysis
  • Customer concentration risk and contract diversity
  • Management team experience and track record
  • Intellectual property portfolio and competitive positioning

Health systems also evaluate vendors’ partnership approaches, looking for collaborative relationships rather than traditional vendor-customer dynamics.

Technology Platform Requirements

The evolution toward platform-based healthcare delivery has created new expectations for digital health vendors regarding architecture, functionality, and integration capabilities. Health systems increasingly prefer comprehensive platforms over point solutions.

Cloud-Native Architecture Mandates

Health systems now require vendors to demonstrate cloud-native architectures that provide scalability, security, and cost-effectiveness advantages over traditional on-premises solutions. The migration to cloud-first strategies reflects both operational efficiency goals and disaster recovery requirements.

Cloud Architecture Requirements:

  • Microservices-based architecture for component scalability
  • Container orchestration with Kubernetes or equivalent platforms
  • API-first design principles for integration flexibility
  • Multi-cloud deployment capabilities for vendor lock-in avoidance

Artificial Intelligence and Machine Learning Integration

AI and ML capabilities have transitioned from competitive differentiators to baseline expectations for digital health platforms. Health systems require vendors to demonstrate sophisticated AI implementations that provide actionable insights rather than basic automation features.

AI/ML Implementation Expectations:

  • Explainable AI models that provide clinical decision rationale
  • Continuous learning capabilities that improve with usage
  • Integration with clinical workflows and decision-making processes
  • Bias detection and mitigation frameworks for equitable care delivery

Health systems increasingly require vendors to provide transparency regarding AI model training data, algorithmic decision-making processes, and ongoing model performance monitoring.

Mobile and Remote Care Capabilities

The expansion of virtual care delivery models has created new requirements for mobile-first design and remote patient monitoring capabilities. Vendors must demonstrate comprehensive mobile strategies that support both provider and patient use cases.

Mobile Platform Requirements:

  • Native mobile applications for iOS and Android platforms
  • Responsive web design for cross-device compatibility
  • Offline functionality for areas with limited connectivity
  • Push notification capabilities with clinical workflow integration

Data Analytics and Reporting Expectations

Health systems require sophisticated analytics and reporting capabilities that support both operational decision-making and regulatory compliance requirements. The shift toward data-driven healthcare management has elevated expectations for vendor analytics capabilities.

Real-Time Analytics and Dashboard Requirements

Modern health systems expect real-time analytics capabilities that provide immediate visibility into operational performance, clinical outcomes, and financial metrics. Traditional batch reporting processes are no longer sufficient for dynamic healthcare environments.

Analytics Platform Expectations:

  • Real-time data processing and visualization capabilities
  • Customizable dashboards for different user roles and responsibilities
  • Automated alerting and notification systems for threshold breaches
  • Predictive analytics capabilities for proactive intervention opportunities

Regulatory Reporting and Compliance Support

Health systems require vendors to provide comprehensive support for regulatory reporting requirements, including quality measures, safety reporting, and value-based care program participation. The complexity of healthcare regulatory requirements creates significant administrative burdens that vendors can help alleviate.

Regulatory Compliance Support Requirements:

  • Automated data collection and reporting for quality measures
  • CMS program participation support and documentation
  • State and federal reporting requirement compliance
  • Audit trail capabilities for regulatory inspection support

Implementation and Support Service Models

The success of digital health implementations depends heavily on vendor support models and change management capabilities. Health systems increasingly evaluate vendors based on their implementation methodologies and ongoing support frameworks.

Change Management and Training Programs

Health systems require vendors to provide comprehensive change management support that extends beyond basic technical training to include workflow optimization, adoption monitoring, and continuous improvement processes.

Change Management Service Requirements:

  • Stakeholder analysis and engagement planning
  • Workflow analysis and optimization recommendations
  • Comprehensive training programs for all user groups
  • Adoption monitoring and intervention strategies

Ongoing Support and Relationship Management

The complexity of healthcare technology implementations requires ongoing support relationships that extend far beyond traditional technical support models. Health systems expect vendors to provide strategic partnership support that evolves with changing organizational needs.

Support Service Expectations:

  • Dedicated customer success management for strategic accounts
  • Regular business reviews and optimization recommendations
  • Proactive monitoring and issue resolution capabilities
  • Strategic planning support for technology roadmap alignment

Emerging Trends Shaping Vendor Requirements

Several emerging trends are reshaping health system expectations for digital health vendors, creating new opportunities and challenges for technology companies seeking healthcare partnerships.

Sustainability and Environmental Responsibility

Health systems increasingly evaluate vendors based on environmental sustainability practices and carbon footprint reduction initiatives. The healthcare sustainability movement has created new vendor evaluation criteria focused on environmental impact.

Sustainability Evaluation Criteria:

  • Carbon footprint reduction commitments and measurement
  • Energy-efficient technology design and implementation
  • Waste reduction initiatives in packaging and operations
  • Supply chain sustainability practices and certifications

Diversity, Equity, and Inclusion Commitments

Health systems now require vendors to demonstrate comprehensive DEI commitments that extend beyond basic compliance requirements to include meaningful organizational change and community impact initiatives.

DEI Assessment Criteria:

  • Organizational diversity metrics and improvement targets
  • Supplier diversity programs and minority business partnerships
  • Product design considerations for health equity promotion
  • Community investment and social impact initiatives

Strategic Recommendations for Digital Health Vendors

Success in the health system market requires vendors to adapt their strategies, capabilities, and operational models to meet evolving customer expectations. The following recommendations provide actionable guidance for vendors seeking to build successful health system partnerships.

Develop Comprehensive Evidence Generation Programs

Establish robust clinical evidence generation programs that produce peer-reviewed research, real-world evidence studies, and comparative effectiveness analyses. Partner with academic medical centers and research institutions to build credible evidence portfolios that support procurement decisions.

Evidence Strategy Components:

  • Clinical advisory board establishment with respected healthcare leaders
  • Research partnership development with academic institutions
  • Patient outcome measurement and longitudinal study design
  • Publication strategy for peer-reviewed journal placement

Invest in Integration Infrastructure and Capabilities

Build comprehensive integration capabilities that address the full spectrum of health system technology requirements. This investment should include both technical infrastructure and specialized healthcare integration expertise.

Integration Investment Priorities:

  • Healthcare interoperability standard implementation and certification
  • EHR-specific integration development and testing
  • API management platforms with healthcare-specific security controls
  • Integration support team development with healthcare workflow expertise

Establish Outcome-Based Contracting Capabilities

Develop sophisticated outcome-based contracting models that align vendor compensation with measurable health system objectives. This approach requires robust outcome measurement capabilities and financial risk management frameworks.

Build Comprehensive Customer Success Organizations

Establish customer success organizations specifically designed for healthcare partnerships, with deep understanding of health system operations, regulatory requirements, and change management challenges.

Future Outlook: Health System Vendor Relationships in 2026 and Beyond

The health system vendor relationship landscape will continue evolving rapidly, driven by technological advancement, regulatory changes, and shifting healthcare delivery models. Vendors must anticipate these changes and build adaptive capabilities that can respond to emerging requirements.

Platform Consolidation and Ecosystem Integration

Health systems will increasingly prefer comprehensive platform providers over point solution vendors, driving consolidation in the digital health market. Vendors must develop ecosystem partnership strategies that provide comprehensive solutions while maintaining specialized expertise.

Advanced AI and Automation Requirements

The sophistication of AI and automation requirements will continue increasing, with health systems expecting vendors to provide autonomous decision-making capabilities and predictive intervention systems.

Value-Based Care Alignment

The continued shift toward value-based care delivery models will create new vendor requirements focused on population health management, care coordination, and outcome optimization across the entire care continuum.

Conclusion: Building Successful Health System Partnerships

The health system market represents both the greatest opportunity and the most significant challenge for digital health vendors in 2025. Success requires deep understanding of health system priorities, sophisticated technology capabilities, and comprehensive support models that extend far beyond traditional vendor relationships.

Health systems are no longer satisfied with incremental improvements or innovative technology alone—they demand transformational solutions that address fundamental healthcare delivery challenges while providing measurable return on investment. Vendors that can demonstrate clinical evidence, provide seamless integration, and support meaningful organizational change will build lasting partnerships that drive mutual success.

The complexity of health system requirements creates barriers to entry that benefit well-prepared vendors while eliminating competitors that lack comprehensive capabilities. By investing in the infrastructure, expertise, and evidence required to meet health system expectations, digital health vendors can build sustainable competitive advantages in the world’s largest healthcare market.

The future belongs to vendors that view health systems as true partners rather than customers, providing collaborative support that enables healthcare organizations to achieve their mission of improving patient outcomes while managing operational and financial challenges successfully.

Ready to build meaningful partnerships with leading health systems? Our healthcare market experts help digital health vendors develop comprehensive go-to-market strategies that align with health system procurement requirements and decision-making processes. Schedule a strategic consultation today to discuss how we can accelerate your health system partnership development while ensuring long-term relationship success.

[Book Your Strategic Discovery Call →]

Sources and References

The insights and data presented in this analysis are drawn from authoritative healthcare industry sources, regulatory guidance, and peer-reviewed research:

Industry Research and Market Data:

Regulatory and Standards Organizations:

Academic and Policy Research:

Healthcare Technology and Innovation:

Note: This article synthesizes publicly available information, industry best practices, and regulatory guidance to provide strategic insights for healthcare technology stakeholders. All data and statistics referenced are from publicly accessible sources as of publication date.

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